Internal Communication Capability Framework

The Blueprint for IC Professional Excellence.

A capability-based map that shows Internal Communication professionals what modern IC excellence requires, where they are today, and where they can grow next.

Domains
10
Capabilities
85
Maturity levels
3
Explore the framework How it works
The framework model The IC practitioner at the centre, the three maturity levels Foundation, Applied and Advanced on an inner orbit, and the ten capability domains as points on an outer orbit. IC PRACTITIONER 01 Professional Influence & Leadership Advisory 02 Function Strategy & Governance 03 Culture & Organizational Conditions 04 Employee Experience & Behavioral Insight 05 Campaign & Communication Experience Design 06 Messaging, Content & Creative Craft 07 Channel Strategy & Communication Ecosystems 08 Change & Transformation Communication 09 Measurement, Listening & Insights 10 AI, Technology & Future Readiness ADVANCED Shape · Influence · Transform FOUNDATION Understand · Execute · Learn APPLIED Design · Deliver · Impact 10 CAPABILITY DOMAINS From Foundation to Impact

How it works

What defines a modern Internal Communication professional?

Modern IC professionals understand employees, advise leaders, shape communication experiences, enable change, use data and apply emerging technology responsibly. The framework maps that profession as 10 domains and 85 capabilities, each sitting at one of 3 maturity levels:

    The framework

    All 85 capabilities

    Read them by domain or by level. Select a capability to read what it means in practice.

    85 capabilities

    Next step

    Discover your IC capability profile

    A self-assessment built on the framework — see your strengths, your capability profile, and where to develop next.

    Start the awareness tool →

    Learn

    Build these capabilities at the Academy.

    14 courses across three tracks — IC Practitioner, IC Strategist and IC Leader — each mapped to the domains of this framework.

    See the Academy courses