Sep – Dec 2026
2courses
- Defining Communication MetricsNov · Cairo · Egypt
- Strategic Internal Communication CertificateDec · KSA
Years of proven experience, translated into practical, hands-on capabilities that create real impact.
CWHAT COUNTS




Three tracks. One clear path.
Every course belongs to one of three levels — from mastering the essentials to leading the function. Move up as your practice grows.
Master the essentials. Build the professional foundations with confidence.
02Make communication work. Apply skills to real workplace scenarios.
03Shape the function. Lead with influence and shape how communication works.
Practitioner Strategist Leader
Select a track — one opens at a time. Open a course to see what it covers.
Internal communicators are often expected to deliver work without fully understanding the profession, the business, or the value they should create. This course builds the professional mindset, business understanding, and practical foundations needed to operate as a credible IC practitioner.
Communication often fails because it is designed around what the organization wants to say rather than what employees need to understand, feel, or do. This course helps practitioners use audience insight, psychology, and behavioral science to design communication around real people.
Employees are surrounded by messages, yet much internal content is ignored, misunderstood, or delivered through the wrong channel. This course develops the creative and practical craft required to produce clear content and use each communication channel effectively.
Communication teams often have access to plenty of data, but knowing what to measure — and what those numbers actually tell us — is much harder. This workshop helps practitioners move beyond activity and vanity metrics to define meaningful indicators that show whether communication is achieving what it set out to do.
Communication teams frequently report activity, reach, and volume without knowing whether communication created understanding, confidence, or action. This course gives practitioners a practical framework for defining success, collecting evidence, and improving communication through insight.
Communication teams often face unclear briefs, competing requests, disconnected activities, and unrealistic deadlines. This course provides a disciplined method for turning communication demand into an integrated, prioritized, and deliverable plan.
Many campaigns generate activity and visibility without producing a meaningful change in employee understanding or behavior. This course teaches participants to transform business challenges into strategic, behavior-driven communication experiences that move people.
Organizations often communicate every major initiative in the same way, even though a strategy launch, restructure, merger, or transformation creates very different employee needs. This course helps practitioners design the right communication response for each high-impact organizational situation.
Internal communicators are expected to deliver results through stakeholders, managers, and leaders they do not formally control. This course develops the influence, facilitation, and enablement capabilities needed to make the whole organization communicate more effectively.
Many Internal Communication functions grow message by message, with no clear mandate, operating model, or way to prove their value. This certificate gives practitioners — and the executives around them — a shared, structured way to assess where the function stands, decide where it should go, and apply the answer to their own organization, delivered over three days in Riyadh.
Many IC functions operate through inherited processes, unclear responsibilities, uncontrolled demand, and inconsistent service. This course helps senior practitioners design a governed, scalable function that delivers clear value to the organization.
IC strategies often become annual activity lists that are disconnected from business priorities and difficult to defend. This course enables senior practitioners to architect a coherent function-level strategy that directs communication investment and organizational impact.
Senior communicators can remain trapped as order-takers when they accept requests without diagnosing the real issue or influencing the decision. This course develops the judgement, confidence, and advisory capability required to become a trusted partner to senior leaders.
Even the strongest IC strategy fails when the team lacks the right structure, capabilities, leadership, and performance standards. This course equips IC leaders to build, develop, and lead the people and partnerships required for a high-performing function.
Next step
A self-assessment built on the Capability Framework. Answer from your real experience and see your strengths across ten domains, where you sit on the Practitioner → Strategist → Leader path, and which Academy programmes strengthen you next.
Sep 2026 → Dec 2027
Most courses launch once, then repeat online or in a second market. Dates are confirmed with your registration.Sep – Dec 2026
2courses
Q1 · 2027
3courses
Q2 · 2027
7courses
+ 4 online
Q3 · 2027
10courses
+ 7 online
Q4 · 2027
9courses
+ 6 online
Practitioners who lead the work they teach. Open a profile for the full story and the courses each trainer runs.
Mohamed El Kholi
CEO, DOTMENT
IC pioneer in the Middle East. Ten years leading DOTMENT.
01From Communicator to Business Partner10Architecting IC Strategy Full profile →
Mina Mikhail
Head of Strategic Communications, DOTMENT
Strategist and facilitator behind DOTMENT’s IC programs.
03Content That Connects05From Brief to Rollout Full profile →
Tarek El-Raffei, FCIPD
Enterprise Transformation & Human Capital Executive
20+ years leading transformation across KSA and the GCC.
07Communicating What Matters Most12Building the IC Powerhouse Full profile →
Doha Hilal
Director of Internal Communications, HSA Group
15+ years in IC. Still asks: did anything actually change?
02Inside the Audience04Measure What Matters14Defining Communication Metrics Full profile →
Karim Maher
Head of Internal Communications & Employee Engagement, Vodafone Egypt
20+ years in IC. Heads engagement at Vodafone Egypt.
06Campaigns That Move People08Mobilizing the Organization Full profile →Join the trainer bench for the next cohorts — we’re always looking for practitioners who deliver.
Trusted by leading organizations across the region to build stronger communication capability.



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