Karim has been in internal communication for more than twenty years, and his team at Vodafone Egypt has the word “Happiness” in its name, which he takes seriously.

He leads Internal Communications and Employee Engagement at Vodafone, where he started in 2004, then spent five years running internal communication for Schneider Electric’s Africa zone before returning in 2017. His work spans culture and change programs, CEO forums, digital employee platforms, and events at serious scale, including Vodafone’s 25th-anniversary celebration for 9,000 employees.

His view of the job is simple: translate strategy into belief, and belief into behaviour. Karim is a CEB Internal Communications Black Belt and a certified assessor, holds a BSc in Computational Science, and is completing an MSc in Digital Marketing at Liverpool John Moores University.