Doha has spent more than fifteen years in internal communication at large organizations, and she still asks the question most campaigns avoid: did anything actually change?

At HSA Group she heads Internal Communications, where she helped shape the group’s 2022–2025 corporate strategy, rolled out its EVP and competency model, advises C-level and board members on executive communication, and led its Top Employer certification two years running.

Before HSA, she spent thirteen years at Etisalat Misr, rising to Internal Communications Manager and building the “ietisalat” employee app that became the company’s primary channel during COVID. She is part of the core team behind the InCircle community and co-developed DOTMENT’s “From Messages to Movement” masterclass.